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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 117
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Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right? Mortgages are unsexy.

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8 ways to deal with negative comments in online communities

Laurel Papworth

PS: Your marketing intern may not have that skill! So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes.

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7 steps to shutting down a social media site

Laurel Papworth

In one virtual world we opened up the gates to all the “scarce&# goodies. If you don’t have a virtual world, open up your Premium/Freemium if possible. They aren’t even providing aspirational lifestyles (marketing speak). Social Media: Bank Robbery (1). An exit event pre-shutdown.

Sites 81
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

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The Hidden Environmental Costs of Downsizing an Office: What We Learned

Hootsuite

Download the complete Digital 2021 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. In Q3 of 2020, there were 4 million square feet of vacant office space in Canada’s downtown office markets. Get the full report now!

Cost 114
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Websites, Emails, Chats, Forums, Social Media, Clouds, QR Codes

Social Media Network Marketing

Twenty years back having your Business and Brand in the virtual world was not a very digestible thought. Unfortunately a lot of mishaps took place and the online world was seen with a lot of suspicion. The Banks also joined this and online banking was the progress that we as a society made.

Forums 94