Janet Fouts

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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. If you’re doing business internationally, the same rules apply for social media as they do for all other marketing – always localize!

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On Twitter, Social Listening and Southern Hospitality

Janet Fouts

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. Take social media marketing to that level and you WILL succeed at creating a following that cares about you too. Thanks Chef Art.

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