Dave Fleet

DECEMBER 6, 2010

Apparently the first target, early next year, will be a major American bank. Every marketing initiative should, at a minimum, incorporate escalation processes into their plans. Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Assume it’s coming.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JANUARY 17, 2011

The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). Aftermath: An Inspector Banks Novel – Peter Robinson (via @GraemeMenzies ). In Defense Of Food – Michael Pollan (via @slowfoodist ).

List 382

List Banking Flickr ROI 382

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people. I got my first ‘adult job’ 18 years ago.

Team 150

Team Social Media Training Project 150

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Decline of community management (in some areas).

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people. I got my first ‘adult job’ 18 years ago.

Team 34

Team Social Media Training Foursquare 34