Atom Thought

MARCH 9, 2009

. One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. India Online Credit Card Leads Generation Market Size: 1.38m. cards will be added.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Atom Thought

JANUARY 5, 2009

According to wikipedia: C hargeback is a reversal of a payment card transaction initiated by the consumer who holds the card or the bank that issued the card used in the purchase. A chargeback usually occurs when a consumer files a dispute with their bank or credit/debit card provider. Not for Social Media Marketing!

Retail 100

Retail Banking Crowdsourcing System 100

Atom Thought

MARCH 9, 2009

(..)

Marketing 133

Marketing Banking Industry 133

Atom Thought

NOVEMBER 22, 2008

DotCom Boom…but hardly any online banking/finance portals. The small form that we filled up, actually turns out to be a lead generation form, and the brainy portal sells the lead to 5-6 DSAs (Direct Sales Agents of Banks). Can provide a wide choice of banks. Connects directly with Banks and not DSAs. Place : India.

Banking 100

Banking Strategy Web 2.0 Applications 100