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The 3 Building Blocks of Social Business Evolution

Convince & Convert

Hire smart people and then watch your bank account grow. Additionally, training initiatives, social media policies and guidelines, moderation policies, global expansion must be documented, approved and then rolled up into a co-created governance model. Start with an idea. Spend some time on Sand Hill Road.

Jive 146
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7 Levels of Social Media Engagement

Laurel Papworth

There are staff guidelines and they start with Thou Shalt Not : thou shalt not leave a comment on a blog, thou shalt not use social sites in company time, thou shalt not talk to customers or the Press directly, thou shalt have everything approved by Public Relations, thou shalt not mention the company on Twitter, Facebook or Dogbook.