Laurel Papworth

MAY 8, 2010

Today, this notion of real-time sharing is flourishing in services like Facebook and Twitter and newcomers like Foursquare, and while there’s nothing out there quite like Radar we’re gratified to have contributed what we have to the birth of mobile through these past few years. Social Media: Bank Robbery (1).

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Pet rock dude is laughing all the way to the bank while the scoffers are still pinching pennies.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Future: Facebook buys Foursquare, you get stuff.

Facebook 105

Facebook Virtual World Foursquare Banking 105

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They’re strategic investments, not tactical expenses.

Social Media 120

Social Media Strategy Mobile Consultant 120

Koka Sexton

SEPTEMBER 29, 2008

Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty? His bank account may be bursting at CitiBank, but it won’t show. Would a Geek take you to Paris? I wear golf shirts and jeans 99% of the time. Use get_bookmarks() instead.

Types 99

Types List Comments Posterous 99