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The 3 Building Blocks of Social Business Evolution

Convince & Convert

Hire smart people and then watch your bank account grow. The end result is an increase in trust among all employees at every level; trust of employees and empowering them to engage externally; an increase in budget investments to social business initiatives, collaboration and more effective social organization models.

Lithium 146
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7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. At this point, the company has confused listening with engaging.