Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there! Wouldn't you like to be in her kitchen?

Strategy 209

Strategy Banking Metrics Travel 209

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Get your FREE Outer Banks Travel Guide today. ? Vertical Format, Always.

Strategy 91

Strategy Marketing Banking Influencer 91

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

Campaign 264

Campaign Patterns Banking Flickr 264

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

Research 183

Research Sentiment Banking Upcoming 183

Stay N' Alive

JANUARY 3, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

URL 100

URL Campaign API Banking 100

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Users collect their compensation in a “Bubblews bank,” and once a user reaches $50, he/she can cash out using PayPal.

Social Networking 175

Social Networking Banking Study Notification 175

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

Consultant 163

Consultant Banking Metrics Data 163

Social Media Strategies Summit

FEBRUARY 13, 2020

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook. Content is shared across Facebook, Twitter, Instagram, and Snapchat.

B2B 150

B2B Social Media Brands Hubspot 150

Convince & Convert

MAY 2, 2012

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges.

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Case Study Social Media Study Banking 121

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Waxing UnLyrical

NOVEMBER 7, 2016

What is one Social PR campaign you’re in love with? Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Look for commonalities between successful campaigns and those which miss the mark.

Delicious 163

Delicious Banking Campaign Course 163

Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. 2/3 are on Facebook. Metagovernment is alive and well. Not much fun. then Twitter.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Here are some ideas on how to hook them the right way.

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

DECEMBER 13, 2012

Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. Make a video and hawk it to the Facebook accounts of all your friends and family. When they began the campaign, they set a goal of $100,000.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. What is one Social PR campaign you’re in love with? Why do you care about Social PR?

Delicious 100

Delicious Banking Sports Education 100

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter?

Communities 112

Communities Comments Badge Airlines 112

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). What is one Social PR campaign you’re in love with?

Authentication 100

Authentication Delicious Campaign Course 100

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

NOVEMBER 28, 2016

For me the community around Shonali alone is worth the investment and more. What is one Social PR campaign you’re in love with? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

OCTOBER 17, 2016

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). Social PR creates a sense of community, engagement, and empowerment which is a win-win for both parties. Wouldn't you like to be in her kitchen?

Delicious 100

Delicious Consultant Course Banking 100

Sprout Social

MAY 24, 2022

Is it being told what a great mortgage rate your bank offers? Russell recommends social media managers invest in revising their community interaction guides and plans to ensure brand voice is being applied appropriately across scenarios. “It’s Consumers can now purchase clothes on Instagram, Facebook and TikTok.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Stay N' Alive

MARCH 6, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart's "Fighting Hunger Together" campaign in a race to get the most "likes". The prize?

URL 46

URL Campaign API Banking 46

Waxing UnLyrical

NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Sean Sorita.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

AUGUST 15, 2016

What is one Social PR campaign you’re in love with? I want to tip my hat to your campaign, Shonali, because I don’t think I’ve ever seen such dogged consistency anywhere else. Your campaigns for your Social PR Virtuoso Master Course are omnipresent in both social channels and email outreach.

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

JUNE 20, 2016

How do you make integrated communications a priority in your campaigns? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Are there any tools or platforms that have made this easier?

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JUNE 5, 2018

On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective. So stay tuned to our Facebook page for more info. Check out the full transcript for May 10. See you next time!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 1, 2016

What is one Social PR campaign you’re in love with? Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes. Twelve years ago, their “ Real Beauty ” television campaigns paved the way for reshaping what it meant to be a beautiful woman in the United States. Who inspires you?

Consultant 0

Consultant Banking Course Campaign 0

Waxing UnLyrical

JULY 18, 2016

Why: “While many marketers are dedicating substantial resources to adapt to mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers,” writes CMO of CyberAlert, Bill Comcowich as he explains why “successful mobile measurement requires a different mindset.”

ROI 0

ROI Mobile Banking Analytics 0

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating a business bank account (optional, check with an accountant). Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Waxing UnLyrical

DECEMBER 5, 2016

What is one Social PR campaign you’re in love with? The Poopourri campaign. Their approach was so similar to the one I take in life – humor – how could I not love this campaign? You can learn more about and talk to Amanda via the Biamp Systems blog , Facebook , LinkedIn , Twitter and YouTube.

System 100

System Training Banking Research 100

Convince & Convert

JULY 12, 2013

Citi offers a huge range of services: consumer banking, business and enterprise banking, government banking, and so on. comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. used Facebook. ” -@frankeliason ( tweet this ).

How To 150

How To Banking Social Media Case Study 150

Sprout Social

MAY 19, 2021

By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. They follow brand accounts.

Engagement 135

Engagement Brands Review Influencer 135