article thumbnail

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Hire smart people and then watch your bank account grow. Guest post by Michael Brito , Vice President at Edelman Digital. Building a business is easy.

Jive 146
article thumbnail

7 Levels of Social Media Engagement

Laurel Papworth

There are staff guidelines and they start with Thou Shalt Not : thou shalt not leave a comment on a blog, thou shalt not use social sites in company time, thou shalt not talk to customers or the Press directly, thou shalt have everything approved by Public Relations, thou shalt not mention the company on Twitter, Facebook or Dogbook.