Banking Related Topics 
Buzz Marketing for Technology
OCTOBER 19, 2016
Consider central banks, which have three important roles in business and the economy—to manage monetary policy like interest rates and money supply; to act as a lender of last resort in the case of crisis or liquidity crunches, putting credit and capital back in the system; and to act as regulator. The reason is quite straightforward.
Buzz Marketing for Technology
DECEMBER 19, 2012
A bank, which might use its CRM system and propensity modeling to address gaps in a customer’s portfolio of products, may suggest a new account upgrade, an improved insurance policy, or a more favorable home equity line through the customer’s local branch or a direct mail offer. Consider financial services as an example.
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Buzz Marketing for Technology
JUNE 6, 2012
Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. And not all influential people are engaged in social media. So the ideal model might not work.
Buzz Marketing for Technology
OCTOBER 5, 2016
In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. The essential question on many people’s minds is, How do you move from greenbacks, which everyone (mostly) has confidence in, to something as “mystical” as bitcoin? “Here’s the thing,” Alex said. “In
Buzz Marketing for Technology
AUGUST 15, 2016
As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. All these things are still left to be resolved.”. My conversation with Alex about cryptocurrencies was wide-ranging and intriguing.
Buzz Marketing for Technology
JUNE 4, 2009
History would tell us that just like the days when ATM’s were first being rolled out and people were declaring that the bank teller was soon to be extinct, that this never really materialized fully. In fact quite the opposite was true – banks ended up building more physical locations and support both channels! Channels yield choices!
Buzz Marketing for Technology
DECEMBER 21, 2012
It’s unlikely, for example, that a banking customer will want to complete a loan application on a mobile phone, but probable that she will use the device to check account balances or find the location of the nearest branch.
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