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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. One of our clients stood up and shared that, for a recent webinar they ran as part of a demand generation campaign, registrations from organic social were 5 times higher than from paid advertising. We are here to drive revenue.

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7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

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I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

If it is worth it to you to tick off a bunch of your online friends to publicly proclaim that you just earned a GymRat badge on Foursquare and you’re comfortable with the privacy issues of announcing where you are at every given moment, then more power to you. No badge, no mayorship, no virtual prize, no free sandwich is worth it.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Thanks to Formstack for the opportunity to work together on this Webinar.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. It builds our blog readership, our email list, our webinar attendance.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

When completed, LinkedIn adds a badge to your profile page, signaling to recruiters and hiring managers that you’re proficient in these skills. You can use this section to highlight your best work, whether it's a blog post, a project, a certificate, or even a video from a webinar or a speech you've delivered.

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Evernote – Change the Way You Take Notes

Janet Fouts

Even more interesting, include their name badge in the snapshot, even a handwritten name tag, and Evernote will recognize the handwriting and enter it as searchable text ! With Evernote you can take a picture of a person with your phone, tag them with their name and they’re saved for future reference in your database.