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HOW TO: Properly Use Badges to Engage Customers

INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. “Badges?

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Procrastinators: Stereotypes and Science

Spin Sucks

While you might not want to have an entire team made up of procrastinators, considering they can be in better control of their time, be less stressed, and feel challenged—not paralyzed—by approaching deadlines, having the odd one or two on your staff can be beneficial. By Lindsay Bell Raise your hand, all of you procrastinators. Both arms Kermit flail!!!) I procrastinate. A lot. Who knew?

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Confirmation That We Kick Ass

Waxing UnLyrical

desperately wanted one of those badges. badge in and of itself doesn’t really mean anything. There aren’t a lot of badges I aspire to – I got over my Girl Scout days a long time ago (yes, I was a Girl Scout) – but this one, I did. Blogging Blogging for Grasshoppers Personal Shonali Burke alltop badges Public RelationsWell, whaddya know? Booyah!

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Then apply Web Check-Ins, badging, and points to drive that engagement. That’s a colossal potential audience advantage for Web check-ins.

Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices


To gamify your P2P fundraising, you can incorporate these shareable, postable ideas: Fundraising teams. Teams hold each member accountable and allow members to offer each other help and support with their fundraising. Badges. You can offer badges for each milestone that a campaign reaches. After all, social media is a significant aspect of people’s lives. Show results.

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The Reality Behind the Check-In Hype [infographic]


However various badges would only motivate 1% of mass consumers to use it. Foursquare Teams Up with American Express. Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. The theme of the conference was on the future of location based services.

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Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

Once you’re verified, a blue badge will display next to the name of your Page. While most Pages will display a blue badge, local businesses will have a gray badge to differentiate from celebrities, sports teams and other public figures. A platform as massive as Facebook is bound to have some confusion around its features and functionality. Fan Pages vs. Profiles.

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Evernote – Change the Way You Take Notes

Janet Fouts

Even more interesting, include their name badge in the snapshot, even a handwritten name tag, and Evernote will recognize the handwriting and enter it as searchable text ! Create a shared notebook to share notes or whole notebooks with your team. Productivity software? Tried it. Most of the apps I’d tried also had accessibility issues. Until now. SIRI to the rescue. Skitch.

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Cool Social Tools: Small World Labs Community


Badges. 2,000% (yes 20X) improvement in team-based fundraising. The Small World Labs implementation team leads your organization through the community building process.  This series of posts is for software and app and tech vendors who have useful tools they’d like you to know about. ———— Cool Social Tools: Small World Labs Community. Discussion Forums.

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12 Steps to Producing a Podcast

Convince & Convert

Send a Thank You Note and a Badge. We also send guests a digital “badge” that they can use on their personal website or blog. Our team updates the creative each week to feature the new guest. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Book Your Guests.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. "Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." - Clay Shirky at TED Cannes in June 2010. And someone who makes a LOLcat has already crossed over that gap.

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Pages Badge Application. Insights Badge Application. Ads Badge Application. If so, then you’re in the right place. The reason? Name Issues.

Social Media Updates: August


Responsive Pages:  Have you seen this badge on your Page yet? Pages that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles.  Well, now you can via Hootsuite and you can assign messages to your team members too. Let’s dive in! Facebook Updates. Instagram. Youtube.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks.

MLB Introduces Social Layer to Online Viewing

Jeff Esposito

Similar to collecting badges for check-ins, people logged into the Gameday platform can receive virtual tokens of players. The league selects three players from each team that can be unlocked when the player completes a specific task (home run, stolen base, triple, single, etc.). between insiders and everyone – the former is great for breaking news from teams and scribes while the later allows you to talk a healthy amount of smack if that is your thing. social media Badging MLBYou see Social Pulse was cool and showed the social buzz going on throughout the game.

How to Produce a Podcast

Convince & Convert

Send a Thank You Note and a Badge The day the show goes live, our producer emails guests to let them know, and encourages them to share the episode. We also send guests a digital “badge” that they can use on their personal website or blog. Our team updates the creative each week to feature the new guest. That show releases two new episodes per month. Sure it does.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Applying for ranking with the Ad Age Power 150 to get that awesome badge in the sidebar of your blog. You’ll most likely invest in an IT firm, team, or professional who can help with the backend. Today’s guest post is by Jayme Soulati . If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging?

Is being a productive marketer worth the personal price?

Convince & Convert

We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. It’s this culture of “working ridiculously hard is a badge of honor” that I ranted about in this episode of my Jay Today video series , as I see young entrepreneurs falling into the “hustle” trap time after time. But what is the personal cost of that productivity? 24x7x365.

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Twitter Verifies Vice President Paul Ryan

Ari Herzog

The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s tweets.” ” You can see this in action by searching for singer Nicki Manaj and noticing that only one name has the blue badge. NickiManaj is verified and the others are not her. Those are Twitter’s words. What do you think?

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. According to recent research conducted by and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness.

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Why the Fire Drill Content Model Doesn’t Work

Convince & Convert

They think that just because they have copywriters and account managers, they have a content marketing team. Agencies tend to view last-minute, rabbit-out-of-the-hat wins as a badge of honor (especially when the client loves the work). Image via Anyone who’s worked in an agency is all too familiar with the term “fire drill.” The Truth About Timelines.

How to Run Successful Campaigns on Google+

Convince & Convert

Tracking At Plus Your Business, we work with the Social Network Analysis team at to track the spread of the campaign. Case Study 1: Canva Quest Teaming up with Guy Kawasaki and Peg Fitzpatrick to do a promotional event is always fun. We set up two teams of people who created images using Campaigns create movements. So, why would I help with them? Launch!

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

The Norton badge works totally fine (it is a pop-up with security information like most privacy badges) so there’s really no need for the link. There’s no badge attached, just the text “About SSL certificates” The exact phrase that Godaddy were using for a lot of their links. (I would guess that Keurig have no idea about this). And on it goes. Slashfilm.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

According to Facebook, there over over 100 million “likes” across all athlete and team pages on Facebook. Interaction around teams was also high, with the #SupportYourTeam hashtag seeing 1.55 million tweets for 204 teams on desktop and mobile. The organization counted 4.7 million social media followers across Twitter, Facebook, Google+, Foursquare.

3 Hidden Resources for Your #GivingTuesday Campaign


Offer guest blogging opportunities, appoint social ambassadors, and provide website banners and badges to show support. Solicit ideas and tips from team members and board who have been around longer than you. Guest post by Jenna Sauber, CauseVox. ————– As December 2nd starts to creep closer on the calendar, you may be starting to feel the squeeze.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets.  Do they share opinions?  Do they care what kind of car they drive?  Either way, the market research team should be established pros at getting feedback from existing and target customers. 7. 

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update


Branded content on Pages is only allowed from Verified Pages (with the blue badge) on Facebook and must adhere to the following policies. Branded content on Pages is only allowed from Verified Pages (with the blue badge) on Facebook and must adhere to the following policies.” Lesson #1: Don’t put all your eggs in one basket. You don’t own social, but you can own an email list.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

Of course, thanks are also in order for Daniel Burstein and the entire team at MarketingSherpa. We will wear this award as a badge of honor, reminding us not of what we have achieved, but of the high standard that we must maintain in order to continue contributing to this world. 2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

Of course, thanks are also in order for Daniel Burstein and the entire team at MarketingSherpa. We will wear this award as a badge of honor, reminding us not of what we have achieved, but of the high standard that we must maintain in order to continue contributing to this world. 2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog.

The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. You’ll see an example of those disclosure “badges” at the bottom of this post. First, they have a terrific team (very similar to Buffer in style and values). Very smart and creative team. That’s Captora.

On Creativity and Content

Waxing UnLyrical

If you’re a regular reader (and if you’re not, there’s that lovely RSS button/email subscription box in the right sidebar, hint hint), you’ll remember Erin as the very talented artist who created the Baconator badge for me (thank you, Klout). Before I go any further, today is India’s Republic Day. – for you, courtesy Erin Feldman. cartoons for WUL. Right?

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The Evolution of Digital Marketing

Convince & Convert

Our editorial team, led by our managing editor Jess Ostroff, and assisted by the senior strategists (and me) here at Convince & Convert. 5. Also, it’s entirely likely that you’ll hear from our editorial team giving you a heads up, and providing a sample tweet/FB post etc for you to use, as well as a nifty badge you can place in your content confirming your Definitive triumph.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. One, should we monetize other people’s activity? Two, how can Twitter make money? 20 million?

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The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

your badge. Image via SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, with more presentations, parties and networking opportunities than any one person can experience. As an attendee, it’s easy to get overwhelmed. Have fun! ~ jay baer. Before You Go: .

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Nearby Digital Announced First Winner of “Most Liked Business In” Project

Social Media Citizens

Nearby Digital team is very happy to announce the first winner of “The Most Liked Business In – Shoredich” competition. We think Andrew should be not less excited as we decided to create a customized Facebook business page for his company (worth around £500).  He also will get the first The Most Liked Business badge which can be used in their promotions.

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Interview with Community Manager: Helen Lynch from

Social Media Citizens

Visible status symbols, such as badges or greater visibility on site are always good. For Yell Reviews we have held on to the old TrustedPlaces ‘Local Experts’ badge; which users can earn by consistently write helpful content around a specific area or business type, and added our own ‘Review and Reward’ scheme; which allows members to earn points every time they take qualifying actions on site, such as adding new content, and donate those points as cash to selected charity partners. G: Does the size matter? H: Depends on what you’re trying to achieve.

Welcoming new colleagues and old ones in new jobs at Mindjumpers


little about the Mindjumpers Newbies (ohh yes – they got the badge): Anders Justesen Jensen is doing his internship as a Project Assistant focusing on client communication and concept development. As Project Assistant in our project team, his main focus will be on production of primarily creative solutions, such as visual content like video, graphic identity etc.