11 Reasons Why Prospects Don’t Convert Into Customers
Convince & Convert
FEBRUARY 26, 2013
If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. I came across a funny Valentine’s Day themed article that pointed out how preposterous it would be to propose marriage on a first date.
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