The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
The brand continues to reference the life, death and rebirth of Mr. Peanut. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it. s birthday. I’m officially 21, my friends!
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