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Link Building Tactics for Publishers

Adam Sherk

As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of. Since Outbrain links are paid links, its modules comply with search engine guidelines and do not pass SEO value (a good thing as this protects the participating publishers). Widgets and badges. Media relations.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). You can’t force people to add that but you can create a page and badges that encourage people to link you and give them all the code to copy and paste.

SEO 79
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Notorious S.E.O: This is a really creative piece.

Marketing 264