Mindjumpers

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

This has so included: • Daily blogposts on his Team Coco-website spiced with a vibrant and effective comment system encouraging involvement among the readers. • A Twitter account as we described in our previous Conan-post , which is now close to 1.8 million followers and used for making huge public announcements like Conan’s deal with TBS. •

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The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Now approaching a year after the launch of Places, we have found this infographic, which is taking a reality check on the state of location based services focusing on Foursquare and Facebook Places.