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Facebook About to Drop a Bomb on Foursquare?

Socialized

Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. I think this is low, and I also think it is too soon for Foursquare to sell. Part of Foursquare’s appeal is that it does one thing really well.

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Intro to Foursquare, Brightkite & Location-Based Social Media

Socialized

The most widely understood method is through Global Positioning System (GPS) data obtained from navigational satellites in geosynchronous orbit. That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare. Primary among these is that Foursquare is a game.

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The Gamification of News

Social Media Marketing

This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. Badges for no missed sick days would be a good start.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. The app ShopKick offers a similar reward system, often with special promotions for small and medium-sized businesses. Go (Loyalty) Cardless.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

This has so included: • Daily blogposts on his Team Coco-website spiced with a vibrant and effective comment system encouraging involvement among the readers. • A Twitter account as we described in our previous Conan-post , which is now close to 1.8 million followers and used for making huge public announcements like Conan’s deal with TBS. •

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”. But I digress with this parting question.

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