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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Link Link Link.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

This has so included: • Daily blogposts on his Team Coco-website spiced with a vibrant and effective comment system encouraging involvement among the readers. • Tags: Marketing & Communication Social Media @conanobrien Blogging celeb Conan O'Brien repositioning saturnight live social media case Tonight show.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Sort of Affiliate marketing on steroids.

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How to Use Social Proof to Boost Conversions

Sprout Social

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing.

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Here are 10 Utah Entrepreneurs You Need to Know

Stay N' Alive

Oh, did I mention he was on both the PocketPC and Surface teams at Microsoft? Brad's not just a marketer or typical community guy though. iActionable provides Foursquare-like reward badges and other items that you can integrate into your own platforms to engage and entice users to stick around.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

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