Sherrilynne Starkie

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Top five: Women rule content marketing!

Sherrilynne Starkie

Instagram, which has more than a billion users, is introducing new features to eliminate fake accounts and to reduce hacking. Also a new blue ‘verified’ badge will start appearing on the profiles of notable public figures. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

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Five steps to positive media coverage

Sherrilynne Starkie

Lots of news outlets have badges showing how many times an article has been shared on social media and on which platforms. Featuring an employee as part of the story is another way to add a genuine human touch. CNN and FOX tend to cover the same news, but they take very different angles in their reporting. Is it about people?

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