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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. More and more case studies of successes in social channels are popping up. More about this blog here. Thanks for dropping by.

Research 265
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How to Use Social Proof to Boost Conversions

Sprout Social

Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% We use a similar approach with our customer case studies, like this one from Trello. The variation replaced that with a WOW badge, which was an award received from a well known business woman.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Why not spend a couple of hours learning about popular retail review site, Foursquare? Learn the key features of Foursquare and how businesses are building loyal customers in social media with campaigns and rewards: Claim your venue – shop, retail, club, office and manage analytics. Tuesday 31 July from 11 am to 1 pm.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Predictable Results.

Marketing 279
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. Jeff Ashcroft – @JeffAshcroft.

Twitter 196