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Adam Cohen

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Mobile

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

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Badge Disqus Web 2.0 Retail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population? More about this blog here. Thanks for dropping by.

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Research Social Media Marketing Retail

Adam Cohen

I Will Not Write About Old Spice

10 Reasons Market Research is Critical to Social Media

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