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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. That’s just one idea.

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Start Snapping and creating campaigns! Create advertising campaigns to help you reach your target audience and start designing fun, quirky content that fits with your business’s tone.

Marketing 145
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. If you win, you get a badge on your website and a lot more sales. Optimize your website for mobile. Set up a PPC campaign.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media.

Marketing 265
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Cameron Chapman. Follow her @conniefoggles on Twitter. Cordiva Raven. Karen Woodham.

Blogger 168
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279
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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

NOTE: for overseas readers, Tim Burrowes is a journalist, ex-editor of B&T magazine and others I guess and now a blogger. In the letters page, social media strategist Laurel Papworth disses Tony Thomas for arguing that social media should be part of a wider campaign mix, while setting up The Population, a social media agency.