article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Spotify Wrapped illustrates the customer loyalty brand marketers strive for. Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly. Peanut (@MrPeanut) January 22, 2020. s birthday. Neutrogena.

article thumbnail

How to create a “meet the team” social media post series

Sprout Social

Your brand is so much more than a logo, tagline or advertising campaign. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty. Include the small details—like a decorated name badge—to paint a vivid picture for your followers.

Meeting 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How User-Generated Content Can Reduce Bounce Rate

Pixlee

Old Navy’s #SayHi campaign collected UGC from social media using Pixlee to put together an interactive and customizable gallery of photos from real people so shoppers could “shop the look.”. Reviews provide important, authentic feedback that fosters customer loyalty and shopper trust. Champion visual ratings and reviews on your site.

UGC 52
article thumbnail

Social Media Is CRM

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation.

article thumbnail

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Subscriptions Initiated: email, print, and mobile signups through wish.org.

article thumbnail

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Subscriptions Initiated: email, print, and mobile signups through wish.org.

article thumbnail

Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

However, it puts you amongst a lot of tough competition with little loyalty. It might also help, if the community is exclusive, to have a badge/Twibbon that members can display elsewhere. What needs does your community satisfy? If your blog is just trying to satisfy someone’s informational needs, that’s fine.