article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265
article thumbnail

Social Media Is CRM

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.

article thumbnail

Social Media a CRM perspective

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.