Adam Cohen
JULY 16, 2010
Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?
Adam Cohen
JULY 12, 2010
Are they fickle with the brand of toothpaste they buy? Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. Do they share opinions? Do they care what kind of car they drive? Do they use social platforms and if so, how often and why?
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Laurel Papworth
APRIL 13, 2010
Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API.
Diva Marketing Blog
JANUARY 14, 2009
Was it challenging to get buy-in from your Executive Director and/or board? Often we approach things as a pilot and I think that helps us get buy-in. We did launch our own widget tied to our Plant a Billion Trees campaign at plantabillion.org. What were their reactions? Citro : I wouldn't say challenging. If so what were they?
Harp Interactive
NOVEMBER 2, 2010
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. Develop badges and widgets from social media contests: Widgets and badges with embedded links to your website are great for growing backlinks and increasing brand visibility.
ProBlogger
MARCH 6, 2013
I should buy her a drink! I use the Pin it extension or widget from my bookmark bar. Load a generic blog badge or logo on your landing page, so that even if there is no image attached to your post, at least your logo or badge for your blog will be pulled up on Pinterest for people to use. Just don’t go there.
Laurel Papworth
NOVEMBER 22, 2009
And 9,000 buy the magazine at newsagencies. Offer additional services at a premium but don’t annoy the member – make it a nice-to-have, or a way of showing value, or a Badge of Honour (for ProAms professional amateurs). API Widget Economy: Social Media Business Podcast (11). Freemium and TV Film Newspapers.
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