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Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

As cybersecurity is a genuine worry for online shoppers, you can ease their concerns by: Displaying security badges on your website (e.g. Featuring the padlock icon in the browser window (Buy an SSL certificate). Feature Regular Discounts. Paypal Verified, McAfee Secure, and Verified and Secured). Adding a privacy policy.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. Tie Video to Written Content.

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The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

We buy products endorsed by celebrities because we want to look like them. They would usually offer a unique discount code to each micro-influencer, too. Ambassadors would usually “wear” their ambassador badge proudly on their social media bio and include any branded hashtag in the relevant social media posts. the halo effect.

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How To Earn Money From Instagram Reels: Brands + Creators

Hootsuite

You can use your Instagram shop to create collections, add discounts, share new arrivals, offer free shipping, and more. By promoting their products with a Reel, Stanley makes it easy for viewers who are interested in buying a water bottle to do so immediately without leaving the Instagram app.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

10 million of them are using Foursquare each year to tell their friends on Twitter, Facebook and others services what to eat and what to buy. Reward and promote with discounts and vouchers. Understand Partner Badges and learn about case studies and campaigns that have used Foursquare successfully – or otherwise!

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Offering discounts? Notorious S.E.O:

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. create their own badges etc?) They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. What great examples of businesses doing this well do you have?