Convince & Convert
AUGUST 28, 2013
I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Tweets cause viewership 29% of the time, and viewership causes Twitter chatter nearly half the time (48%).
WebInKnow
DECEMBER 16, 2020
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event. As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement.
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Net-Savvy Executive
APRIL 26, 2011
On an average day, I don't spend much time with Twitter. To me, it's the unusual days that really prove Twitter's value. I recently experienced two events—one good, one bad—that show Twitter at its best. I recently experienced two events—one good, one bad—that show Twitter at its best.
Direct Marketing Observations
OCTOBER 6, 2014
Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. It resonates.
Diva Marketing Blog
OCTOBER 30, 2009
The trick is on the Twitter automatic followers. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Nondisclosure of paid posts or reviews of comp'ed products services comes with tricks of its own.
Net-Savvy Executive
NOVEMBER 22, 2010
The Twitter back channel ( #defragcon ) went nearly silent as a roomful of bright people struggled to keep up with a firehose of big ideas. The thing is, disagreement at Defrag is a catalyst—it really gets discussions going. The high point this year had to be Jeff Jonas on the new physics of big data.
Social Media Strategery
MARCH 23, 2010
Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. link] BrittHaaland (Britt Haaland) Twitter Comment RT @jacquebrown: Who Owns Social Media? Reinvent the organization as we know it?
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