article thumbnail

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Picture concentric rings of influence like a dart board and you get the idea of impact and influence. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. It resonates. Social media extends the drama for students involved.

article thumbnail

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. That’s just one way of looking at the data of influence. It does not measure offline influence. Eric : Yep.

Klout 114