Back channel Features iPad Software 
Convince & Convert
FEBRUARY 9, 2012
This episode features Scott Monty , the global head of social media for Ford Motor Company. Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing?
Convince & Convert
FEBRUARY 9, 2012
This episode features Scott Monty , the global head of social media for Ford Motor Company. Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing?
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