Diva Marketing Blog

OCTOBER 30, 2009

A zillion landing page blogs are pretending to be social media. take off the mask and you find a search strategy built on a blog platform 12. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Social Media Strategery

OCTOBER 8, 2015

Open dialogue gives way to back-channel alliance building. Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. This happened with websites, with social media , and it’s happening again with content marketing. We continue to make the same mistakes we did before.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

MARCH 23, 2010

We’ll be blogging internally about what we talk about. Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. We’ll be blogging internally about what we talk about. Hope it helps!

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Convince & Convert

MAY 3, 2012

The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling. So, people who are not sort of in the echo-chamber, as it were, where we have a tendency to play and read blogs, and so on and so forth. Eric : Well, you have the floor. Eric : Yeah.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 112

Company Retail iPad Google 112