Social Media Strategery

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Who Owns Content Marketing?

Social Media Strategery

Open dialogue gives way to back-channel alliance building. This happened with websites, with social media , and it’s happening again with content marketing. We continue to make the same mistakes we did before. Drop-by meetings become scheduled status meetings.

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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. Meeting agendas and minutes will be posted to our internal wiki.