Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution?

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

FEBRUARY 17, 2016

Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

Storify 100

Storify Content B2B Social Media 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. So I decided to give it a try.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Find diehard fans on Twitter, Facebook and LinkedIn. FOUND the ROI of Social Media for B2B Marketers! See below for what happens when you do.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. I say – don’t do it! You can tell the difference instantly.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

NOVEMBER 24, 2010

The dynamic I am pointing out exists for most brands today B2C and B2B brands. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JANUARY 4, 2011

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. There are plenty more ways to leverage the games – just ask Luke.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree. Email this to a friend?

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Twitter does not have an Out of Office feature So at a recent Social Media event we got to. Send this page to Print Friendly. Email this to a friend?

Case Study 183

Case Study B2B Study Wikipedia 183

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso?

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

NOVEMBER 13, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JUNE 10, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Use social media for M&A ideas in your product lines. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. The social side is interesting when it comes up in B2B or B2C. Television hit a tipping point - but channels (NBC) don’t.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

OCTOBER 27, 2010

How are you building and taking care of all those really avid followers on Twitter or die hard fans on Facebook – perhaps if you were able to harness them like some companies are doing now with service like Zuberance – you can get them to make recommendations and build your brand with the power of their voice. With a Coupon Code! –

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? Torey Malatia. Trampoline Systems. Trusted Space. Twittergram. University. User Revolution. Web Advertising. Web Services. Wikinomics. Wisdom of Crowds.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. I want to roll the clock back a few weeks.

CPM 252

CPM Facebook ROI Metrics 252

Buzz Marketing for Technology

JANUARY 15, 2014

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

MARCH 1, 2011

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

DECEMBER 2, 2009

I am becoming fascinated with the opportunity to meld Inbound Marketing with Inbound Contact Management especially for CMOs of B2B firms. Related posts: Is Twitter the Next Channel for Contact Centers? Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Buzz Marketing for Technology

JUNE 27, 2008

Commuter Feed Uses Twitter for Localized Traffic Reports. For example, a b2b company has a great product and you have sales/production already started. Crowdsourcing , Features , Trends. and tagged with. crowdsourcing. Related Entries. Kluster Launches at TED: A New Product in 72 Hours. IdeaScale - Crowdsourcing R&D. RECENT JOBS.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Got this link via Twitter and since I am just starting out in the blog world (wrote my first post this week!) Build ego searches using Technorati and Google Blogsearch. Be sure to stay aware of those. Use Google Reader to store your ego searches.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

I just signed up for Twitter after reading your article just so I can see what the fuss is all about. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. I am hoping the blog will be a good way to bridge that gap. That’s my $2! Comment by Steven R.

Cymfony 113

Cymfony Badge Skills Comments 113