Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. For travel and hospitality brands, few review sites are more important than Tripadvisor.

Platform 116

Platform Social Media Tumblr Reddit 116

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

FEBRUARY 29, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

FEBRUARY 23, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Twist Image

MARCH 15, 2018

So many videos start with five minutes of the speaker going on and on about the event so far, their travel experience, why they're in the room, making jokes that don't land and more. I'm nervous as I travel to the event, right before I go on, and even during a presentation. Think B2B or B2B. youtube. Start strong.

How To 58

How To Eventful B2B Conference 58

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Social Media Strategies Summit

NOVEMBER 28, 2022

While there’s a time and place for snappy copy and abstract imagery, sometimes the best-converting Facebook ads are also the simplest, as demonstrated by this example from the travel comparison website KAYAK. This content is extremely popular, with the top 10 beauty channels on YouTube notching up more than 125 million subscribers.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. YouTube Statistics. Examples: YouTube, TikTok, Instagram Stories and Reels, Facebook Watch.

Types 145

Types Social Media Statistics HootSuite 145

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

NOVEMBER 14, 2016

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack. The majority of respondents are B2B or B2C marketers in small businesses, with 55% of our respondents working at businesses with 1-10 employees.

Social Media 40

Social Media Report Survey How To 40

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Tourism Australia defined its target audience as: “High value travelers who are motivated by what [Australia has] to offer and are most likely to choose Australia for their next holiday or business event.”. New parents?

Template 145

Template Templates Social Media How To 145

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Factor in related production costs, from travel and meal expenses to props and location rentals. YouTube ads.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Bare Feet Studios

OCTOBER 6, 2008

I edited the ID3 tags in iTunes and added a graphic to travel with the iPod version. Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too.

Overview 40

Overview Video Viddler Conference 40

Buffer Social

AUGUST 23, 2023

According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up. YouTube About YouTube’s Users Monthly active users: 2.5

Small Business 77

Small Business Activities Platform Social Media 77

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! All rights reserved.

Compete 115

Compete Conference Organization Social CRM 115

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Uses TV, Twitter, Facebook, and YouTube. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Travels with her family. Compile data on your existing customers and social audience. Consider details like: Age. Challenges.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. YouTube got started in 2005. ” Prologue: The Reign of Print. ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Kikolani

NOVEMBER 29, 2010

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Amy Schmittauer.

Blogger 168

Blogger SEO Consultant WordPress 168

Rebekah Radice

MAY 24, 2017

And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Travel Expert, ask “If I could go anywhere in the world, I’d go to __”. Incredible to think that over 500 million hours of video get consumed on YouTube every day. And there’s so many ways you can use YouTube in your business.

Social Media 148

Social Media How To Analytics Types 148

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you want to know how far your tweets travel? So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool. Pricing ranges from $99 – $199 per month.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more. Do you want to know how far your tweets travel?

Analytics 52

Analytics Social Media Tools Price 52

Oktopost

JULY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Tom Hunt is the Founder/CEO of Fame and bCast and known for growing the world’s most profitable podcasts for growth-focused B2B businesses. Catch all episodes here. Episode Summary.

B2B 75

B2B Apple ROI Hosting 75

Convince & Convert

APRIL 26, 2012

So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Because you have this crazy, insane travel schedule, you’re in Europe, you’re in Hong Kong, you’re on the moon. buying YouTube at this point. And when we follow sort of a.

Social Media 134

Social Media SEO Retail Conference 134

Buzz Marketing for Technology

JUNE 27, 2008

We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. For example, a b2b company has a great product and you have sales/production already started. Bitrix with their 7.0 release has set a high benchmark in CMS that should be part of your tool kit.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Rebekah Radice

MAY 24, 2017

And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Travel Expert, ask “If I could go anywhere in the world, I’d go to __”. Incredible to think that over 500 million hours of video get consumed on YouTube every day. And there’s so many ways you can use YouTube in your business.

Social Media 60

Social Media How To Analytics Types 60

Convince & Convert

MARCH 15, 2012

drives more traffic than Google+, YouTube, and LinkedIn. manufacturing and travel transportation markets. Basically, he took a report from Shareaholic, which is like an onsite sharing system, and basically, these. guys put together a report. The report surmised that Pinterest. And Mashable got a hold of the report and that was the.

Software 118

Software Education Team Social Media 118

Ignite Social Media

DECEMBER 18, 2020

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. and a match between YouTube personalities Jake Paul and Nate Robinson, successfully reaching, and engaging, two different demographics. It’s no secret that short-form video blew up this year.

CPM 161

CPM Brands Remix Influencer 161