Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The company hired a photographer to travel across the world and snap pictures of ordinary entrepreneurs using Microsoft products as part of their daily work life.

Feed 100

Feed Feedly B2B Instagram 100

Oktopost

APRIL 24, 2023

Sam even shares where she thinks B2B brands are missing the mark today and why as a social media professional, you have to be comfortable saying no. In 2022, she won the Philadelphia Business Journal’s Social Media Star Award for Best B2B Campaign. Love going Behind the Post? Catch all of the episodes here!

B2B 62

B2B Apple How To Social Media Management 62

Social Media Strategies Summit

NOVEMBER 28, 2022

While there’s a time and place for snappy copy and abstract imagery, sometimes the best-converting Facebook ads are also the simplest, as demonstrated by this example from the travel comparison website KAYAK. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

AUGUST 24, 2021

Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

JULY 6, 2022

Travel and Tourism. Sprout for travel and hospitality: Deliver a five-star experience on social. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers.

Twitter 102

Twitter Tourism Travel Education 102

The Realtime Report

OCTOBER 5, 2021

When best friends Michael Watson and Pablo Segarra, both of Puerto Rican descent, were growing up together in the Bronx, New York, they never envisioned spearheading an organization helping Latino Gen X and Gen Z professionals establish closer ties with each other…and their origins through travel, tech, music and other cultural platforms.

Travel 91

Travel Tourism Airlines Film 91

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

NOVEMBER 17, 2022

Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. When used appropriately, B2B brands can capitalize on trending sounds. B2B brands can make the most of holiday marketing with festive Reels. Instagram Reel ideas for travel / tourism brands.

Types 116

Types Instagram Brands Collaboration 116

Social Media Strategies Summit

JUNE 24, 2022

million-strong following on the platform through a combination of “travel tips and dad joke hits,” as its Instagram bio explains. A post shared by Travel Tips & Dad Joke Hits (@tsa). The TSA provides genuinely helpful advice to travelers, helping them make it through airport security faster — thereby reducing customer complaints.

Examples 166

Examples Instagram Brands Transportation 166

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content.

Influencer 103

Influencer Marketing Collaboration ROI 103

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? During this time, requests for his training increased, as he traveled around the world for training and conference engagements. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Engagement 133

Engagement Training Apple Conference 133

The Realtime Report

JUNE 4, 2019

Customers can book a hotel room directly through a Facebook page, making for an even more immediate purchase than a random search online, a scroll through some travel websites, and the hope that eventually, they’ll land on your website. Focus On B2B Reach-Out. Follow The Trends.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

SEPTEMBER 2, 2021

Beautiful Destinations on Instagram Reels — provides travel inspiration through short, professionally shot clips. How your business can use them: Business social media platforms offer many potential uses: recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche.

Types 145

Types Social Media Statistics HootSuite 145

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175

Oktopost

JANUARY 9, 2018

Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […]. In-person events can take a huge toll on company budget.

Eventful 89

Eventful ROI B2B Travel 89

Webbiquity SMM

DECEMBER 13, 2011

Social media makes it easy to expand your network globally—or at least well beyond the confines of those who either live nearby or travel to major industry events.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Diva Marketing Blog

SEPTEMBER 17, 2012

Here are a couple of examples including B2B, B2C, Twitter, Pinterest and Blogs. Or do we skip onto the social platforms and never look back from whence we came and one day realize that we are totally lost and that our customers are totally confused? Seemed to me that there were two critical issues to consider content and voice.

Travel 86

Travel Social Media Banking B2B 86

Ignite Social Media

DECEMBER 18, 2020

The platform is said to be about to announce partnerships with several sports leagues and is eyeing the gaming, fashion, and travel industries, plus B2B marketing efforts. It is developing a brand content creation lab to complement Crosshype.

CPM 161

CPM Brands Remix Press Release 161

Koka Sexton

NOVEMBER 9, 2022

Marketing-driven organizations can be found in any industry, but they are especially prevalent in B2C industries such as retail, hospitality, or travel and tourism. B2B marketers can also adopt this model if they want to increase their visibility among their target audience.

Marketing 92

Marketing Tourism Loyalty Organization 92

Waxing UnLyrical

DECEMBER 4, 2018

Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. For instance, Lee Odden is a micro-influencer in digital marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. Over the years, the TSA has racked up close to one million followers on Instagram – the spiritual home of aspirational lifestyle influencers and envy-inducing travel bloggers. But those aren’t the only use cases for social – far from it. How does it do this?

Social Media 279

Social Media Transportation Feed Feedly 279

Sprout Social

JUNE 22, 2021

While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. For travel and hospitality brands, few review sites are more important than Tripadvisor. Key Stats: 756 million members worldwide. 170 million US users. Largest age group: 46-55 year olds.

Platform 116

Platform Social Media Tumblr Reddit 116

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. When she is not working, she hangs out with her husband and kids, travels, snowboards and laughs as much as possible.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MARCH 25, 2013

AB: O ur CHOmobile travels the country all year round. We also have a traveling CHOmobile in Australia and the UK! He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. WUL : How many cities and events did the CHOmobile go to last year?

Travel 254

Travel Price Consultant B2B 254

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

OCTOBER 24, 2022

Contentsquare’s employee spotlight proves that perception wrong — if you’re working for them, you can still travel the world and pursue your own interests. Social media marketing can be tricky, particularly for B2B brands that need to create an image that’s professional and relatable at the same time. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

The Realtime Report

NOVEMBER 12, 2021

Word travels around. A general rule of thumb for B2B is minimal clutter. Instead, it is advisable to focus on improving user engagement to keep your existing customers around. This way, you can get good reviews and use them to attract new customers. Creating Content Without Considering Your Audience.

Marketing 91

Marketing Startup SEO Applications 91

Buzz Marketing for Technology

NOVEMBER 28, 2012

Information such as program status, recent travel activity, “likes,” travel frequency, prior or frequent destinations can be fed directly into an automated targeting model and greatly improve the precision and appeal of any offers displayed to this valuable customer—such as a free room upgrade, tickets to a nearby event or a car rental.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Keyhole.co

FEBRUARY 29, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Here’s a simplified scenario for social listening. What do they want?

B2B 62

B2B ROI Social Media Sample 62

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” What: How a company bridging tech & travel can grow during a pandemic ?? Especially if your product, service or industry is more dry or technical. So how does Zendesk do it?

B2B 90

B2B Team Film Industry 90

The Social Media Incubator

DECEMBER 26, 2012

In another contest, a travel company asked Pinterest followers to play a lottery. Now businesses can shine on LinkedIn, which will be particularly effective for B2B. The pieces of the puzzle were laid out like tiles, but there was one missing. The winner won a vacation package.

Trends 144

Trends Social Media Reddit Startup 144

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Factor in related production costs, from travel and meal expenses to props and location rentals. Production costs.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Waxing UnLyrical

JULY 24, 2011

The challenge for selling B2B isn’t packaging (@rdempsey) , over at Erica Allison ‘s blog. Why: apparently I missed out on quite the social-media-storm-in-a-teacup while traveling this week! Why: commonsense. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. Why: like it or not, Klout is here to stay.

Klout 165

Klout Flickr Metrics B2B 165