Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 23, 2024

Identify trending topics. Use social listening to identify trends in your industry and implement them in your marketing and customer service strategy. As trends can expand and fade quickly, it’s important to hop on them early on. This will help you filter trending topics. Personalize customer interactions.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 110

Social Media Strategy Exercises Retail 110

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.

B2B 198

B2B Social Media Marketing Survey 198

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). 2018 Content Marketing Statistics and Trends.

Template 167

Template Templates Trends Content 167

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Koka Sexton

AUGUST 11, 2023

According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts. This means focusing on content operations rather than content creation.

Content 52

Content Marketing Repository B2B 52

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. What are the benefits of content personalization for B2B? Their demographics?

Content 122

Content B2B Statistics Data 122

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. What’s more, according to a survey by Regalix Inc.,

B2B 40

B2B Mobile SMS Tips 40

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution. More than 75% of B2B buyers prefer to use recommendations from their professional network. Prospect referrals.

Metrics 136

Metrics B2B Software Social Media 136

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 111

Analytics Sentiment Analysis Patterns 111

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 104

Influencer Marketing Collaboration ROI 104

The Realtime Report

APRIL 11, 2019

Organic engagement is best done authentically and often, so aim to attract your target audience with trending and evergreen topics that are both highly relevant to them and reflect your brand’s values. As reported by Smart Insights, the survey company Crowdtap found that 64% of people use social media for shopping inspiration.

Small Business 133

Small Business Organization Social Media Authentication 133

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. Have you noticed this trend happening on your feed? 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Buffer Social

JANUARY 16, 2018

About the State of Social Media survey and data. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. — The data: Who took part in the survey? For this report, we surveyed over 1,700 marketers from businesses of all sizes. Company size. 13 percent: 11-25 people.

Report 111

Report Data Social Media Research 111

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. And they were certainly not blind. Employee Advocacy Boosts Brand Awareness.

B2B 109

B2B Social Media Organization Study 109

Webbiquity SMM

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase. Online reviews also give you insight into brand sentiment.

Analysis 102

Analysis Sentiment Marketing How To 102

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 103

Twitter Tourism Travel Education 103

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

B2B 100

B2B Consultant Collaboration Flickr 100

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. percent engagement rate.

Influencer 75

Influencer Strategy Marketing Survey 75

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. Their social listening tool is powered by AI that automatically labels posts to help you spot trends.

Tools 84

Tools Sentiment Hubspot Price 84