The Realtime Report
OCTOBER 3, 2012
The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”
The Realtime Report
FEBRUARY 3, 2019
There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Offers and Promotions on Social Media Don’t Influence Millennials.
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The Realtime Report
APRIL 11, 2019
As reported by Smart Insights, the survey company Crowdtap found that 64% of people use social media for shopping inspiration. This suggests that paid social media operates as a valuable touchpoint in the conversion process, meaning people use social to research and survey items before they purchase a product.
The Realtime Report
NOVEMBER 7, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from Clutch , a B2B ratings and reviews firm. Clutch’s 2018 Social Media PR Survey included 532 people in the U.S. Consumers Expect Brands to Respond Quickly. By Toby Cox. who use social media at least once per week.
The Realtime Report
NOVEMBER 12, 2021
A general rule of thumb for B2B is minimal clutter. There are several ways to get information, including running surveys, following up with your following on social media, or following your email unsubscribe rate. otherwise, marketing your content won’t be successful. The most appealing content is explicit and straight to the point.
The Realtime Report
JUNE 21, 2019
To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT). CSAT is typically used to capture customer experience levels for one-time interactions.
The Realtime Report
OCTOBER 5, 2021
Also revealing from The Deloitte Global 2021 Millennial and Gen Z Survey is that a full 20%–one in five Millennials overall—feel discriminated against all of the time, or frequently, because of an aspect of their background.
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