Convince & Convert
JULY 9, 2013
Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.
Webbiquity SMM
OCTOBER 5, 2012
Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. PR Monitoring and Management Tools: Which is Best?
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Webbiquity SMM
AUGUST 23, 2010
Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx.
Webbiquity SMM
MAY 3, 2011
Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.
Waxing UnLyrical
MAY 27, 2011
I had been given a test drive of Vocus which some of the applicants used. Tip: I have many years of direct B2B sales experience. What will your strategy be? Have you been successful with this strategy? A marketer or salesperson wants to see you have the strategy as well as the vision. I want a story.
Waxing UnLyrical
JUNE 2, 2011
A: The original PR consultant pitched a strategy focusing on mom bloggers. But this “strategy&# disappeared really quickly, leading to … there is no strategy! You get a bonus for using Vocus or a similar platform.). Here are some key lessons: 1. While I would not choose this v.
Webbiquity SMM
SEPTEMBER 10, 2012
Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero. ” ‘Nuff said. Liz Bonilla.
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