Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

MAY 18, 2022

By building your own social selling strategy your sales team can be a step ahead of the competition. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution.

Metrics 137

Metrics B2B Software Social Media 137

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Not surprisingly, social networks do the same. LinkedIn Featured Customers.

LinkedIn 129

LinkedIn Products B2B Review 129

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For instance, the URL for our Sprout Social Page is [link].

LinkedIn 114

LinkedIn How To Collaboration URL 114

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

MARCH 1, 2021

Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). In many niches (SaaS, B2B, etc.), What really comes first is the quality of your content, so before creating a monetization strategy you need to come up with an effective content creation strategy.

YouTube 208

YouTube How To Guidelines Adsense 208

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Micro-influencer strategy tips.

Influencer 75

Influencer Strategy Marketing Survey 75

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Set the tracker name and make a custom URL. What does your brand stand for?

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

DECEMBER 10, 2015

“People need to realize that anything with a URL technically is content. ” He admits that marketing was never a dream of his, which he claims is far from unique, “If there is anyone who ever said, ‘I want to be a B2B marketer,’ God bless them. And experiences are no longer just simply visual.

Strategy 60

Strategy How To Marketing B2B 60

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. If you think you can take a pass on this stuff because “we’re B2B” you’re in real trouble. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

MegaBytee

JANUARY 14, 2021

If you make use of topic clusters, it will help you to map out a content strategy. With relevant content strategy and SEO, your leads get doubled. Make use of easy URLs. SEO in Dubai is a competitive marketing strategy employed by many B2B and B2C companies. Link Building. Make sure your site maps are updated.

SEO 52

SEO Mobile Engineering Statistics 52

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Recognizing the origins of website traffic is pivotal, as it aids in understanding the effectiveness of various marketing strategies, allowing for adjustments based on what resonates with our audience.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Claim your business’ name and URLs. That said, you do need to make a point to use a consistent URL if you’re signing up across multiple platforms. Define your content strategy.

Social Media 105

Social Media Marketing URL Hashtag 105

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 164

Analytics Content How To Software 164

Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Website URL.

LinkedIn 104

LinkedIn Company Tips RSS 104

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 129

Brands Analytics Data Metrics 129

Razor Social

JANUARY 10, 2018

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful. Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? No wonder so many companies fail at it!

Content 104

Content How To Marketing Metrics 104

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” He then outline three strategies he says are designed to improve search rank and traffic.

Google 216

Google Tips Bookmarklet SEO 216

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

NOVEMBER 25, 2015

That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience.

Influencer 76

Influencer Tools Marketing Klout 76

Keyhole.co

MARCH 4, 2023

Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. In reality, it’s a marketing strategy that requires detailed planning and proper implementation.

ROI 52

ROI Influencer Marketing Campaign 52

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen. SoundCloud.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen. SoundCloud.

Eventful 90

Eventful Tips Training Authentication 90

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Which tools do you use for your employee advocacy strategy? Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Which tools do you use for your employee advocacy strategy? Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

FEBRUARY 21, 2011

Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy. Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Add the ULR all advertisements.

Tips 84

Tips URL Facebook Marketing 84