Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

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B2B Committee Buy Process 130

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

OCTOBER 17, 2023

How are goals and strategies for content marketing changing? The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%).

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

B2B 181

B2B Aggregage Trends Hubspot 181

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. What are the best practices and frameworks for creating such a strategy?

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Share this on Reddit. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Social proof should be an integral part of overall marketing strategy, as it promotes trust, authenticity, and authority for any brand. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 267

Social Media Tips HootSuite Marketing 267

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. How can you apply this in your marketing strategy?

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B2B Marketing How To Exercises 100

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

OCTOBER 22, 2021

When your goal is to promote a technology solution, truly understanding the concerns and language of your audience will help you create a winning marketing strategy. Create a social media marketing strategy. Accurately measuring your social media ROI will help you determine if your marketing strategy is working.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? This can guide your product development and marketing strategy and strengthen your offerings accordingly. Adjust marketing strategies. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

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Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Here are five actionable strategies that can help you boost your brand’s value using social media amplification. Be Consistent.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

APRIL 13, 2021

Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. Breaking the rules can work. ” — Margaret Mollloy.

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Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Next, you’ll need a lead nurturing strategy.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 26, 2012

What are today’s best practices for B2B PR? ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. ” Best Practices In B2B PR by Fast Company. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch. Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 13, 2011

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

NOVEMBER 2, 2021

Because in the end, using social media should be part of your networking strategy to help you reach the best people to achieve your goals. The post Four Social Media Networking Tips for Every Industry appeared first on B2B Marketing Blog | Webbiquity. Go Where Your People Are.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. In her free time, she advises small and start up companies on their social media strategy. The post Improve Your Facebook Sales With These 10 Tips appeared first on B2B Marketing Blog | Webbiquity.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. LinkedIn is an excellent platform to generate B2B leads. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186