Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? From likes to leads: The new metrics for B2B social selling. How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? 5 Social Media Metrics You Can Stop Tracking Yesterday. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? From there you can hone your content strategy to produce more types of content which resonates with your audience. Measuring content marketing metrics is very important to continuously develop and fine tune your content strategy.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies. 4 content creation tips for B2B software companies.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

SEPTEMBER 16, 2013

Why: Do you have a lead generation strategy in place, but aren’t seeing the results you hoped for? 5 Metrics Every B2B Marketer Should Track. Why: Increasing traffic to your site will positively impact both leads and sales. Eddie Gear gives some advice to help you get the leads. 7 Reasons Your Lead Generation Offer Isn’t Working.

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Why Marketers Can’t Afford to Chase a Silver Bullet Strategy.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

MARCH 25, 2013

Author information Howie Goldfarb Vice President of Marketing & Strategy at Web Choice Consulting Howie Goldfarb is Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and Internet agency.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. What will your strategy be? Have you been successful with this strategy? A marketer or salesperson wants to see you have the strategy as well as the vision. I had been given a test drive of Vocus which some of the applicants used. What were we seeking? I want a story.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

DECEMBER 20, 2012

Author information Howie Goldfarb Vice President of Marketing & Strategy at Web Choice Consulting Howie Goldfarb is Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and Internet agency.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

MAY 4, 2016

What about B2B? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. When it comes to B2B marketing, many companies and the folks who run them may be reluctant to add humor as a component of their marketing mix. Should I use humor if my company is B2C? Again, it depends.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

NOVEMBER 8, 2011

And brands should prepare for such an eventuality with an integrated public relations/social media strategy. There is, however, a huge danger with this strategy. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. The stock market hates surprises.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 15, 2011

Sparking emotion and humanizing a brand can create immense value; however, tread carefully with your humanizing strategy. Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. It sounds weird, eh? Here is what not to do. Having the Wrong Human, Humanize.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

OCTOBER 24, 2011

When we first had a teleconference, she came across as confident and having a solid strategy. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. But in the end my client wasn’t feeling good about the choice and that is what matters.

Flickr 163

Flickr Upcoming B2B Activities 163

Waxing UnLyrical

JUNE 28, 2018

I’m often asked if storytelling is harder for B2B companies. And though I did not work with them on their story, I admire how they make the customer the character and the brand the solution. With a few tweaks, this could be made more conversational.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JUNE 2, 2011

A: The original PR consultant pitched a strategy focusing on mom bloggers. But this “strategy&# disappeared really quickly, leading to … there is no strategy! He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Here are some key lessons: 1.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

JANUARY 6, 2016

The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Brad Shorr is Straight North ’s B2B Marketing Director. Which Channels To Focus On In Your Internet Marketing Strategy. With so many options for Internet marketing, how does a company figure out which ones to focus on?

Strategy 100

Strategy Marketing SEO Campaign 100

Waxing UnLyrical

MAY 27, 2016

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Waxing UnLyrical

NOVEMBER 8, 2019

First of all, you need to have a content strategy that fits the nature and niche of your business. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Having A Mixed Content Strategy. How-To Guides.

Content 187

Content Curation Marketing SEO 187