Small Business Mavericks

OCTOBER 3, 2013

An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. It’s not really a strategy unless you can show that you have documented and charted your path from Point A to Success.

B2B 119

B2B Content Marketing Class 119

Small Business Mavericks

MAY 21, 2012

Although a more B2B social media site, it can be a great resource for gathering new information, solving problems, and sharing solutions. They could be well worth adding to your social media marketing strategies if you’re not already involved.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

JANUARY 6, 2016

These four channels are broad categories that include specific tactics that should be the primary drivers of your inbound marketing strategy. Twitter can be effective for both B2C and B2B businesses, but you have to have a strategy. Third-party websites within your niche. Online advertising. Let’s talk about each one.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. As of January of this year, content creation has the second largest share of digital marketing budgets. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70