Direct Marketing Observations

JANUARY 12, 2018

Now B2B marketing? B2B influencers? The bottom line is this: Influence is a nebulous but nevertheless, powerful “thing” in B2B social media , and you my dear marketer, need to understand how to determine it, identify who is influential within your space, and then decide what you’re going to do about it.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Should your organization have a social media strategy?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. social business social media #socialmedia b2b Erich Joachimsthaler social currency steve olenski twinkies'

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. Great discussions. all archived and easily searchable. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

APRIL 11, 2011

Does either strategy ( I use the term lightly) work? But the fact of the matter is that some organizations are so fixated on social but so unsure of what to do , or so obsessed with a wait and see mode, that they end up doing nothing or prefer to just sit back and do very little. Not really. Does it buy you time compared to your comptetitors?

Company 178

Company Social Media Compete Sports 178