Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Reddit. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 18, 2010

For example, dashboards require a good deal of time to setup but provide customized data on command; reports save time but still necessitate that you (or your department) spend time interpreting the reports and defining a follow-up strategy. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Max strategy – maximize appearance in channels.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The phenomenon of big data certainly comes with big promise. Form inputs.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

OCTOBER 7, 2008

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Because of this I decided to speak to Stuart Bowen who has put into place a virtual events strategy a few times now and is currently doing this for ON24. Stuart has spent his working life in the B2B media space.

Eventful 109

Eventful Strategy Virtual World B2B 109

Buzz Marketing for Technology

SEPTEMBER 29, 2010

How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend? Related posts brought to you by Yet Another Related Posts Plugin.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). For B2B you certainly can use social data to optimize the effectiveness of your search spending by mining what words your ideal customers use to describe your products or services.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

FEBRUARY 2, 2011

To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

APRIL 21, 2010

But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This! Share this on Facebook. Share this on Linkedin.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

MARCH 30, 2010

Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. I want to roll the clock back a few weeks.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MARCH 9, 2011

I spent the last 2 years developing a strategy to deal with each one of those mentions. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. The thick of the 2012 holiday season is here.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

APRIL 10, 2013

But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. Your traffic drivers might bring you more people, but conversion strategies bring you more money. To be sure, driving traffic is a critical mission for any e-commerce site.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study B2B Software Cost 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! I think it is fair to say that Social Media.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JULY 14, 2010

It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. But can you really get a good handle on the business impact in real time?

Proposal 171

Proposal StumbleUpon Digg Project 171

Buzz Marketing for Technology

FEBRUARY 2, 2009

Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company's Application Management solutions.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue.

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

APRIL 1, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The social side is interesting when it comes up in B2B or B2C. the basics of XML)to develop a content strategy. The next client I am trying to explain the criticality of the tool to their strategy while they balk.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events. Stumble upon something good? Share it on StumbleUpon.

Case Study 183

Case Study B2B Study Wikipedia 183

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. How do you make a strong why work in a B2B professional services organization? For those that follow this blog but are not yet familiar with your book Start with Why , give us little background.

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

JUNE 10, 2015

Our next webinar is titled To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies ; be sure to sign up for it or view the schedule of other upcoming webinars here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JANUARY 3, 2018

For the past decade or so, the fashion has been “Performance Marketing” or, in a wild conflation of strategy and channel, “Digital Marketing.” . The genesis story here is a good one. Marketing for a long time appeared to be a cocktail of guesses mixed with a dose of manipulation.

ROI 87

ROI Marketing Fashion Real Estate 87

Buzz Marketing for Technology

JANUARY 16, 2013

Social Media Grows Up - For far too long, marketers have treated social media as an island from the rest of their strategy—and, in turn, have not reaped any benefits of it being a useful sales tool. B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Web Advertising. Wikinomics.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

FEBRUARY 12, 2014

The data and insights delivered from a test-and-learn strategy could very well disprove brand assumptions and, in turn, generate the type of ROI brands seek such as higher average order value, as well as an increase in purchase conversions and overall revenue. .

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JULY 9, 2014

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. If you don’t believe me, just check out the following infographic.

B2B 275

B2B Google Marketing Social Networking 275

Buzz Marketing for Technology

OCTOBER 27, 2010

We are seeing some success with this but some clients of Zuberance are really killing it with this one strategy. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. With a Coupon Code! – Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JANUARY 15, 2014

But hope and guesswork do not make an effective strategy. That’s only going to lead to a flawed strategy and less-than-stellar results. The usual approach from marketers is to simply run more ads and spread them out in different places — all in the hopes that they will stick somewhere.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

DECEMBER 12, 2012

The trick is figuring out what your customers need most in their on-the-go lives—and acknowledging that your mobile technology and strategy are only as good as the behind-the-scenes commerce ecosystem they support. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Mobile 197

Mobile Cost Retail comScore 197