Sherrilynne Starkie

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Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Facebook adds new tools for handling accounts of deceased users. 20 Marketing Podcasts You should be listening to.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Infographic: Sherrilynne vs Biz Stone

Sherrilynne Starkie

I saw this cute tool on Visual.ly Related posts: Infographic: selling in social media. Infographic: B2B content marketing trends. and decided to try it out. I wondered who was more Twitterific? Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Instagram or Vine?

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. Google+ died yesterday. Photo by Jolanda Flubacher.

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Is spin all about lying?

Sherrilynne Starkie

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Today’s tools make transparent communications not only easier, but necessary. Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach.