Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Waxing UnLyrical

APRIL 11, 2019

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. SA developed a website for the campaign and focused on social media and media relations to build awareness.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. Can you believe it? The baby’s growing up!

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

DECEMBER 7, 2011

Social media. For me, it happened to be social media, but it could have been something else. And how did social media help? One canned key message too many, you might say. Then one day I woke up because of two words. Don’t worry, this isn’t going to disintegrate into an evangelical diatribe. So what changed?

B2B 242

B2B Social Media Applications Hosting 242

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Guest Post by Brandon Brown.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JULY 24, 2011

The challenge for selling B2B isn’t packaging (@rdempsey) , over at Erica Allison ‘s blog. The making of a social media slut , by Mark Schaefer. Social media, thin skins and minions , by Mark Story. Social media, thin skins and minions , by Mark Story.

Klout 165

Klout Flickr Metrics B2B 165

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. What a great base to start with. Chobani believes in investing in relationships.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MAY 19, 2014

The Critical Role Of Emotions In B2B Purchasing. Looking At Social Media Value The WIIFM Way. J-P De Clerck explores four ways to regain trust. Why: Daniel Newman explains why it is more important than ever to focus on telling a story that resonates with your buyers on a personal level… that adds value.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. He said, “It was practical, funny, informative and useful.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other?

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

DECEMBER 20, 2012

But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JULY 27, 2011

Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. When she’s not tweeting from @Mikinzie about PR/marketing, social media and kittens, she manages her personal blog, PR Geek Speak. What’s the best or worst use of QR codes you’ve seen? Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. How to Become a Leader in Your Industry Using Social Media.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. 2:45-3:45 pm, White River H.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

JUNE 15, 2011

Whether your business is a B2B lead generation company , or a new-wave fashion company, humanizing can work in your favor. Matt Krautstrunk is a social entrepreneur and writer on everything from social media marketing to VoIP phone systems for Resource Nation. People want to “feel some love,” give them love.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. 5 takeaways on social media and politics , by Dave Fleet. Do you really need another reason?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 17, 2012

optimizing B2B v. The video is rather long (for me); it clocks in at around 11:36 minutes (including the intro/outtro), but I do think it will be well worth your time. Among others, Lee discusses: what constitutes an optimized state of mind, and which business functions need to be in that mindset. B2C communications.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Waxing UnLyrical

JANUARY 6, 2016

Do you have copywriters, social media marketers, Web designers, developers, etc., Social Media. Social media marketing has the advantage of being inexpensive: often an in-house team or single individual can manage a campaign. Brad Shorr is Straight North ’s B2B Marketing Director.

Strategy 100

Strategy Marketing SEO Campaign 100

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 15 People Every B2B Marketer Should Follow On Twitter. Resources Shonali Burke Social Media Twitter twitter tips' Why: Yes, yes, lists are subjective.

Tips 199

Tips Twitter Wikimedia Public Domain 199

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Social media posts. Checklists.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

FEBRUARY 28, 2012

Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Some Google Changes and Google Plus Tips.

Google 165

Google Tips URL B2B 165