Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

AUGUST 24, 2011

Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

Sports 54

Sports Fashion B2B Survey 54