Firebelly

article thumbnail

The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Sometimes this is the only metric that matters when it comes to social media marketing programs in this space.

B2B 100
article thumbnail

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. 5 Social Media Predictions for 2012. By Jeffrey L.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Social Media Marketing & Measurement.

Groups 100
article thumbnail

Social Media Horror Story With A Happy Ending

Firebelly

Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . The Oracle Debacle.

article thumbnail

Instagram Marketing: 5 Must-Reads

Firebelly

Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. By Lauren Sorenson Mobile photo sharing is now a part of our future and is one of the fastest growing social media trends of the last few years.

Instagram 236
article thumbnail

Content Creation? Curation? Focus on Publishing Instead

Firebelly

This last part is important, because that’s where social media is taking us. A B2B marketer is going to reach her audience differently than a B2C marketer. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet. Someone created these planes. Someone else curated the collection.

Curation 194
article thumbnail

Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

If you’re a B2B company, you want to generate leads, or maybe you’re a non-profit trying to get volunteers. The post Insider Interview: 3 Critical Things You Must Know About Conversion appeared first on Firebelly | Social Media Marketing & Management Company. Happy conversion!