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3 Phases of Digital Transformation: Mindset, Skillset, Toolset

Oktopost

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. Not necessarily, says Dylan.

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How to align Content Marketing and Social Media for the most effective amplification

Visually SM

They don’t talk about or show their products directly, focusing instead on highlighting athletes of the most diverse sporting areas, backgrounds, and levels of experience. This is the way they chose to sell, not sneakers or sports accessories, but inspiration. This guides what you can use each social media space for.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Social Media Management. Full feature pricing: $2,400.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. This webinar was sponsored by Spredfast.

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The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. Every social media manager knows that a smart approach to content starts with defining what connection means to your brand. Defining connection.

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