Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

B2B 153

B2B Social Media Google Construction 153

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This will boost your SEO ranking, making it easy for your prospects to find you. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Ponder purposes.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

B2B 113

B2B Social Media Google Construction 113

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR? 8 Steps to Leveraging PR for SEO by iMedia Connection. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Koka Sexton

DECEMBER 31, 2022

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Skills needed. Communication. Collaboration. Creativity. Data Analysis.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. Then again, social media activity has a positive impact on SEO.

Social Media 107

Social Media B2B Engineering SEO 107

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it? Social media is important.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Create valuable backlinks for SEO. Interact (e.g., ask and answer questions).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Search Engine Optimization (SEO ).

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). It happens. So, what exactly do you do?

SEO 100

SEO B2B Consultant News 100

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Analytics 188

Analytics Consultant Flickr B2B 188

Social Media Strategies Summit

FEBRUARY 24, 2021

Having identified this key learning, Tylenol made its new audience a focus of its SEO and marketing plans, leading to an increase in traffic to its site and greater awareness around its products. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

JANUARY 23, 2024

He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Connect with him through Twitter or LinkedIn. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Optimize for SEO. Source: ImpactPlus.

Video 69

Video Marketing B2B Eventful 69

Kikolani

MARCH 19, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Letterman’s Twitter Top Ten, and what’s coming up on kikolani.com. 10 social media tips for B2B marketers. Search Engines / SEO. Content writing for SEO. 7 reasons not to put all your eggs in the Twitter basket.

Mashup 112

Mashup Resources Twitter WordPress 112

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. LinkedIn is an excellent platform to generate B2B leads. The key is to target the right person in the company, such as the SEO, and to be persistent and smart about how you are reaching out. Make a List.

LinkedIn 186

LinkedIn How To CPA B2B 186

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution?

Social Media 230

Social Media Jive Marketing B2B 230

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” I truly believe he is one of the top SEO PR experts of our day, if not the toppermost of the poppermost, and I pinch myself that I actually know him. optimizing B2B v.

Video 199

Video SEO Consultant B2B 199