Breaking down B2C vs. B2B social media metrics and why it matters
Oktopost
FEBRUARY 26, 2024
Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.
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